This article surveys a collection of lay saints who were neither martyrs nor born into a royal family to show that, despite previous assumptions, this type of sainthood was possible before developments of the twelfth century. Two main themes emerge from their cults, namely an attempt to promote pious role models for the lay aristocracy and the growth of pilgrimage as an expression of wider devotion. The cults are also situated in the context of the Gregorian reform movement, showing that they contribute to a picture of clergy and laity working symbiotically rather than in opposition.